Alleura Atelier's first pop-up shop was such a fun experience. Pop-up shops are an innovative way to show a collection in a retail environment for just a few days. Given a chance to see and touch products in person, customers felt the difference in the cashmere scarves and handwoven caftans. And the response to our story and products was great! Whether purchasing gifts for themselves or friends, everyone commented on how the pieces are unlike anything they'd seen before.
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